Bang Hot Sauce
A Spicy Collaboration Between AJR and Small Axe Peppers
“If music be the food of love, play on.” William Shakespeare
Music and food are always a perfect pairing so when we got the opportunity to partner with indie pop trio AJR on a new hot sauce, we knew it was going to be a hit!

Powered by Warner Music Artist Services, our collaboration was born from a shared mission: to help advocate for positive change in the world. Both AJR and Small Axe Peppers believe that giving back to your community is essential. Each bottle of BANG! Hot Sauce, like all of Small Axe Pepper’s sauces, directly supports the local gardens and gardeners that grow peppers for this product.

This unique partnership was built from a shared love and concern for our hometown and a strong desire to help others. Small Axe Peppers started in the Bronx community gardens in the spring 2014 with the goal to connect people directly to the community gardens and urban farms in their neighborhood. Like the Small Axe Peppers creators, the AJR brothers were born and raised in New York City and are passionate about sustainability and helping the city thrive during these unprecedented times.

The Band

AJR is a genre bending multi-Platinum band from New York City. The band’s music has crossed more than two billion streams worldwide and 200 million YouTube views. They’ve earned numerous accolades including “Sober Up” as Spotify’s ‘Best Rock Songs of 2010’s’ and “Weak” included in Apple Music‘s ‘Best Alternative Songs of 2010’s’ list. They’ve appeared at festivals including Forecastle, Lollapalooza, Reading and Leeds and Bumbershoot, sold more than 150,000 tickets in 2019, and performed on Jimmy Kimmel Live!, Good Morning America and Today.

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The Sauce

Named after AJR’s 2020 hit song BANG!, the sauce features a mouth-watering medley of locally-sourced peppers from more than 30 community gardens throughout the Bronx and Queens.

Small Axe Pepper’s in-house chef, King Phojanakong, worked with the band to create a uniquely New York City blend of fiery, bitter, hot and umami flavors. The result is a sauce that reflects the eclectic and vibrant energy of AJR’s music combined harmoniously with the passion of the growers and strength of the local communities.

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We’d been wanting to make a hot sauce for some time. Once we wrote Bang! we knew this was the perfect time for it, but we wanted to do it with someone who had sustainability as a core value. We were really impressed with the mission of Small Axe Peppers and knew we could make an amazing hot sauce together.
Adam of AJR
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